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Each School District will have
creative control on what messages or advertisements are displayed
on the interior of the buses and will have two means of control:
- A committee composed of persons selected by the Superintendent/School Board, will be assigned the responsibility to monitor the placement of Bus-Cal™ within the busses.
- The Superintendent/School
Board will establish guidelines for School Bus Media to follow
as they solicit potential sponsors/advertisers. School Bus
Media Inc. will not be allowed to stray from this criterion.
School District Benefits
School Bus Media would provide
revenues that could be used by the School Board to:
- Hire additional teachers or
teacher-aides
- Purchase new buses or maintain
and operate current buses
- To retrofit current busses
with air-conditioning units
- Provide additional school
health or nursing services
- Fund the development of the
Arts and Social Sciences
- Help supplement the athletic
departments
- Or fund any projects or services
that have been on hold
In the end it will be at the
sole discretion of The Superintendent/School Board to decide
where to allocate this tremendous "No-Cost" revenue
opportunity.
It is critical that prevention messages be displayed in places
where youth frequently visit. Placing public service announcements
inside Schools buses would be a method of informing, training,
and motivating our youth. The Public Service Messages
provide by School Bus Media are a new and innovative way for
the School Board and the District to inform students about campaigns
and topics such as:
- American Education Week
- America's Legislators Back
to School Week
- National Reading Week
- FCAT
- Black History Month
- Stay in School
- D.A.R.E.
- Character Education
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