The mission of School Bus Media "SBM" in 2006 is to provide the media vehicle to provide Bus-Cals™ inside the bus promoting Physical Activity and Healthful Nutrition's sponsors/advertisers; thereby, creating a platform to partner with School Districts in the fight against obesity among our students. This program will not only create the opportunity to deliver the positive messages from sponsors/advertisers on Physical Activity and Healthful Nutrition's, but the opportunity to provide additional revenue to the School District without cost or investment in the program. The district then can invest the additional revenue into such programs as they see appropriate for the schools and students.

The Bus-Cal™ is a self-adhesive vinyl (like a bumper sticker) that will stick directly to the inside of the bus at the height of the curve of the bus roofline. The material used is paper with a clear plastic coating and can be replace with a heat gun without damage to the interior of the bus. ( Ask for "SBM" -Q & A form)

One of the primary goals of the Partnership for Promoting Physical Activity and Healthful Nutrition is to reverse the epidemic of overweight and obesity in the School Districts through the collaborative effort and unified leadership of diverse individuals and organizations throughout the State of Florida and the Nation. With effective education and advocacy, the Partnership strives to strengthen the political and public will that empowers and enables youth, families, schools and communities to promote and increase lifelong physical activity and healthful nutrition's.

Five Year Goals
The following are the goals of the partnership to eliminate obesity thru proper nutrition's and physical activity:

1. Slow the rise of overweight and obesity.

2. Increase life long physical activity.

3. Increase lifelong healthful nutrition's

4. Advocate for policies consistent with overweight and obesity prevention and reduction.

5. Improve health among people who are overweight and obese.

6. Build and sustain the Partnership for promoting Physical Activity and Health Nutrition's

Surgeon General David Satcher M.D. has recognized that overweight and obesity have reached epidemic proportions in America. There are more people who are overweight or obese than smoke, live in poverty, or drink heavily -- combined. The Surgeon General's report presented that nationally 300,000 deaths per year are attributed to obesity. The prevalence of adult obesity has almost doubled from 15% in the late 1970's to 27% in 1999. A 1999 study of clinical weights indicated that 13% of children age 6 ­ 11 and 14% of teens age 12 ­ 19 are overweight. The annual cost to the nation of obesity was estimated at $99.2 billion in 1995.

Question: How significant is the problem in Florida?
Answer: Florida has not been spared from this epidemic. We use an indicator called body mass index, or BMI, to classify weight. In 2000, approximately 6,650,395 Florida adults were overweight or obese (BMI > 25 kg/m2) based on self-reported height and weight. Of those, approximately 2,307,280 adults are obese (BMI > 30 kg/m2). The prevalence of obesity among adult men and women in Florida has almost doubled over the past 10 years. Overweight and obesity is increasing in men, women and children of all races.

Question: Why has obesity reached epidemic proportions?
Answer: In the simplest analysis, our energy input (what we consume as food energy) exceeds our energy output (physical activity). We eat larger portions, have diets higher in fat, eat out more often, drink more sodas, and are more sedentary. In 2000, only 23.2% of adults consumed 5 or more vegetables a day ­ one indicator of healthy nutrition. Florida surveys show that approximately 29% of Florida adults are physically inactive. According to the data, women and Hispanics are the most likely to be physically inactive. Additional data shows that even among those who are physically active, the level of intensity of physical activity has decreased since 1992.
Question: Does obesity affect children also?
Answer: Florida youth have not been spared from this epidemic. When discussing excess weight among youth, we typically use the terms "at risk for overweight" and "overweight". These definitions are based on a comparison of BMI to all other youth of the same age and sex. A child or adolescent is at risk for overweight if his or her BMI is higher than 85%, and lower than 95%, of his peers'. A child or adolescent is overweight if his or her BMI is greater than or equal to the BMI of 95% of his peers'.
In Florida, 14.2% of high school students are at risk of overweight and 10.4% are overweight. Among high school girls, 13.2% are at risk of overweight and 6.8% are overweight, while 15.1% of boys are at risk of overweight and 13.7% are overweight. Again, the survey data tells us that energy intake exceeds energy output. Of Florida high school students, more than 50% do not participate in any physical education at school. Reporting anonymously, 65.5 % of high school students watch TV for 2 or more hours on an average school day; 32.8 % play video games or use the computer for fun on an average school day. Similarly, only 20.3% of Florida high school students reported eating 5 or more servings of fruits or vegetables each day during the past 7 days.

Question: What are the health effects of obesity?
Answer: Obesity is the second leading cause of preventable, premature death ­ second only to tobacco use. Obesity also contributes to a number of serious health consequences including high blood pressure, high cholesterol, type 2 diabetes, coronary heart disease, osteoarthritis, sleep disturbances and breathing problems, and certain cancers. In fact, a recent study published in The New England Journal of Medicine indicates that one out four children who are overweight have early signs of type 2 diabetes -- until recently a type seen only in adults. A recent study by the RAND Corporation, a research and development institution, concludes that obesity is linked to higher rates of chronic health conditions than smoking, drinking or poverty.

Question: How do we combat this epidemic?
Answer: Through healthy nutrition and physical activity. Through public awareness of the epidemic and prevention strategies. Through communities and parents and physicians all working together to promote environmental and school policy changes that promote healthy living.

To learn more about obesity, obesity prevention, and Florida's Obesity Prevention Program and partnership, contact the Department of Health at (850) 245-4330.

The Governor's Task Force on the Obesity Epidemic was formed in late 2003. The 16-member panel headed by Miami cardiologist Zachariah P. Zachariah formulated its recommendation from more than 450 initial suggestions gathered during three daylong sessions during which researchers, dietitians, fitness professionals and others told members about issues ranging from school vending machines to the effects of stress of eating.

Task force say targeting young Floridians is critical to stemming an alarming trend. Members of the governor's new task

(Florida Commissioner of Education Jim Horne and Commissioner of Agriculture Charles Bronson, speak about the creation of the Governor's Task Force on the obesity epidemic. The task force will address the rising rates of overweight and obesity among adults and youth.)

Worried that too many Floridians are getting too fat, Gov. Jeb Bush on Wednesday named a task force to find ways to fight the "obesity epidemic."
Florida faces "a tidal wave of unhealthiness," with higher health costs and more deaths in the future if obesity rates keep rising, said Dr. John O. Agwunobi, secretary of the Florida Department of Health.

"I'm really worried about the fact that if we don't start formally coordinating and developing a strategy, (the epidemic) is going to overwhelm us all," Agwunobi said Wednesday.
The task force will meet over three months, gathering information and then developing recommendations for Bush and legislative leaders. Schools are likely to be a key focus since experts say obesity needs to be prevented at an early age.

Agwunobi said he hopes task force members will consider all types of ideas, from community-based education programs to proposals that "may seem, at first glance, to be a little out there."

Obesity rates have skyrocketed over the past 20 years. About 60 percent of American adults are overweight or obese. About 15 percent of American children and teens are overweight.
Florida has similar problems. Dr. Zachariah P. Zachariah, a Broward County cardiologist and top Republican fundraiser, will chair the new task force.

The panel's recommendations would call for school districts to monitor compliance with U.S. Department of Agriculture and Centers for Disease Control guidelines in school nutrition offerings, including what is offered in school vending machines.

It recommended that school districts work with businesses and other organizations to replace any money the schools fill the economic needs that are now met with the profits from vending machine contracts.

Schools will be required to maintain a nutritional advisory panel and would also be charged with complying with current federal guidelines for physical activities and fitness, possibly returning a regular physical education programs to schools.

The state estimates that obesity-related illnesses---diabetes, high blood pressure, heart disease---cost $36 billion in Florida every year. Preventing obesity would save tens of millions for the state Medicaid program.

Nationally, 44 million adults or 21 percent of the population are obese. Florida estimates that 24 percent of high schoolers and 27.5 percent of middle schoolers are overweight or at risk of becoming overweight . In addition, over 50% of Florida adults were over weight and nearly 1/5 were considered obese.

Schools will be a prime target for change, as take force members said they would try to reverse steady reduction in physical education classes caused by tight budgets and changing priorities.

Obesity top food story in 2003, news editors say Obesity was the number one food story of the year, according to a survey of more than 1,300 U.S. newspaper and magazine food editors

During late 2003 a nationwide initiative to identify and centralize information on what is being done throughout all sectors of American society to reverse the rapidly increasing prevalence of overweight and inactivity among children and adolescents. Just as important as proper nutrition is promoting physical activity which is necessary for a balance program to fight obesity. The mission of Physical Activity and Healthful Nutrition is to reverse the epidemic of overweight and obesity in Florida through the collaborative efforts and united leadership of diverse individuals and organizations.

Each State is now involved with establishing a program to fight obesity.

SBM is position to deliver the messages inside the bus on fighting obesity to our schools through their Bus-Cal™ program. The program is to provide an advertising vehicle for sponsors, which will reach primarily Public Schools K-12 students as they commute to and from school and provide positive messages on the fight against obesity. This well let Corporate America contribute dollars by providing messages about healthy nutrition and physical activity via advertising inside of the public school buses for their products and services. This will provide additional revenue to the School District without cost or investment and a format to support the fight against obesity. The school district then can invest the additional revenue into such additional programs as they seen appropriate for the schools and students.

Shaping America's Youth (www.shapingamericasyouth.com)

The first phase of Shaping America's Youth will obtain data from over 1,000 parties through a cross-sector survey that will identify current programs and efforts to understand and address the problem of sedentary lifestyles and unhealthy diets of America's children. This information will be summarized and included in a national database. Availability of this information in a single registry will help enable all interested parties­including, but not limited to, health professionals, government agencies, educators, corporations, foundations and the general public­to focus funding, research and interventions where they are most needed, most promising and/or most effective.

With the support of Nike, McNeil Nutritionals, and Campbell Soup Company, and the involvement of the Office of the United States Surgeon General, the American Academy of Pediatrics, American Diabetes Association, American Obesity Association, and Kaiser Permanente, Shaping America's Youth is creating a comprehensive registry of funding sources, ongoing research, and intervention programs to increase physical activity and healthy eating among

children and adolescents. The registry will encompass the efforts of federal and state governments, health and education organizations, and the private sector, including both for-profit and non-profit entities.

Summary:

School Bus Media is committed to provide to the School Districts within the Private-Public Partnership the following:

• All The Working Capital
• All Of The Work Force (Sales/Installation/Accounting)
• All Of The Sponsorship Contacts
• All Of The Marketing Know How
• Two (2) Public Service Announcements Per Bus
• All Of The Public Service Announcements Creative
• All Of The Public Service Announcements Production
• % Of All Gross Revenues Received

The school district is required to make no dollar investment in the partnership. The only District obligation is to provide the entire fleet of school buses to School Bus Media at a time and place that is convenient for the Transportation Department and SMA contractors to service the buses. (Installation and Maintenance)

This private-public partnership is an excellent opportunity to deliver the messages to the students in encouraging them to make the changes in their lifestyle by eating healthy and exercising to provide a foundation for better nutrition and physical activity for the rest of their life. In addition, besides healthy students the SBM program provides alternative additional income to the school district for the needed dollars for the schools. As in any great partnership this is a WIIN/WIN for everyone.