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Advertising On The Inside Of School Buses
The Product:
Bus-Cals
- Reaching over 225,000 students a day on 3,500 school buses!
- Audience is exposed to your message over 1-hour twice a day!
- Miami-Dade, Broward and Palm Beach School Districts-"South Florida"
- Bus-Cals (ads) is reaching a captive audience with your message!
- Bus-Cals is targeted to school children (ages 5-18) with no waste
- Children’s spending has roughly doubled every 10 years for the past 3 decades, buying power to exceed $51.8 billion by 2006
- Charter Advertising Packages - reduced rates for 2006
- Space is limited with only 8 "Bus-Cals" available per bus
- 25% of your gross advertising dollars goes to the school districts funding needed programs
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Miami-Dade |
Broward |
Palm Beach |
| Students transported per day(2 trips) |
144,000 |
156,800 |
134,800 |
| Average time per trip |
38 min. |
45 min. |
34 min. |
| Elementary riders |
49.5% |
26.0% |
51.6% |
| Middle School riders |
24.5%
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35.0%
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27.0%
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| High School riders |
26.0% |
39.0% |
21.4% |
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